Idenna Creative, a multimedia design agency was looking to launch a new stock library service aimed at providing high-quality, curated stock imagery and video clips to creatives and businesses. The new service was intended as a sub-brand of Idenna, targeting content creators, agencies and marketing professionals.
I approached the brief by brainstorming ideas and sketching imagery associated with the brand, tailoring it to a professional yet energetic type of client. I opted for a fast and punchy name, that instantly conveys the message of the sub brand. I gave a nod to the existing brand furthering my logo concept with a video campaign idea, utilising the ID for Idenna as the endorsement of "I'd Stock It".
