Wilderbean chocolate encourages outdoor exploration and living around the seasons. The name of the brand appeals to the audience's desire for adventure by breaking away from the norm. Rather than the hierarchy focusing on flavour, I chose to highlight the name of the specific chocolate instead, shining a light on the type of experiences the chocolate should be enjoyed as part of. I chose a playful flat illustrative style for the packaging to appeal to a younger, environmentally conscious demographic, placing this brand in the mid range market.
